William Arthur

What is your average day like:‍

My perfect day would have to be broken down into two different types of days. From a typical working day, the perfect day would involve helping clients achieve positive outcomes for their future and learning something new about the industry — however big or small that may seem. For example, today I learned from a conversation with Vitality that, since COVID, most protection companies no longer guarantee income based on the initial start terms of a policy. However, Vitality still does, and they also guarantee a minimum income of £1,500 for their income protection policies. Then, from a personal point of view, my perfect day would be exploring somewhere new with my wife — whether that’s abroad or somewhere closer to home.

What do you like most about your job?

What I like about my job is getting to know new people. Whether it's clients or professional colleagues, it's always interesting and enjoyable to learn what different people

How long have you worked in Financial Services

11 years.

Meet William

What William's Clients Have to Say

William explains everything clearly and helped us feel confident about our future. We always feel supported and listened to.

Great experience working with William. He took the time to understand our goals and delivered advice that really made sense.

William combines knowledge with a friendly approach. We trust his guidance and appreciate how easy he makes everything feel.

Helpful, approachable, and very thorough. William always goes the extra mile to make sure we’re well-informed and comfortable.

William gave us clarity when we needed it most. He’s professional, kind, and genuinely cares about the outcomes for his clients.

These testimonials are from current clients of advisors in the Trusted Advisor Network. No compensation (non-cash or otherwise) was provided in exchange for these testimonials. Trusted Advisor does not have any material conflict of interest with the persons giving these testimonials.

William Arthur is the founder of William Arthur Financial Planning Solutions, a firm dedicated to helping families across generations plan for the life they want. Inspired by his father’s legacy of combining friendship with first-class service, William continues that tradition with a modern, personal approach to financial advice.

With nearly a decade in the financial services industry, William is passionate about creating clear, practical solutions that give clients confidence in their future. He enjoys getting to know people—whether clients or professional partners—and believes great advice starts with meaningful conversations.

Clients appreciate William’s commitment to learning, his focus on tailored outcomes, and the way he brings clarity to even the most complex financial choices. Whether he’s supporting families with protection planning, retirement, or investments, he approaches every case with care, curiosity, and a desire to do what’s right.

Outside of work, William enjoys exploring new places with his wife and is an avid golfer (with two holes-in-one to his name).