Trusted Advisor
  1. Home
  2. /
  3. Mortgages & Property
  4. /
  5. Selling a home

Mortgages & Property | 8 minute read

Selling a home

Selling your home is a significant decision and usually involves a mix of emotions, from excitement about a new start to stress about the process itself.

This guide simplifies the steps and offers practical tips to make the sale as smooth as possible — and Trusted Advisor can connect you with an adviser for the financial side of what comes next.

Speak to an adviserMortgages & property

On this page

  • Preparing your home
  • Valuing your property
  • Choosing an agent
  • Listing & viewings
  • Offers & negotiation
  • Through to completion
  • The proceeds
  • Frequently asked questions

Two things determine how a sale goes: pricing it correctly at the outset, and how quickly paperwork moves once an offer is accepted. Almost everything else is presentation.

This page works through preparing the property, valuing it honestly, choosing an agent, managing viewings and offers, and getting through conveyancing to completion.

Preparing your home for sale

  • Declutter and deep clean — removing excess furniture and possessions makes rooms read as larger.
  • Repairs and maintenance — fix the leaky tap, repaint the scuffed wall, replace the cracked tile. Small defects make buyers wonder what else has been neglected.
  • Home staging — professional staging, or simply rearranging furniture to highlight the best features and the flow of each room.
  • Kerb appeal — mow the lawn, tidy the garden and freshen the exterior. First impressions are formed before anyone reaches the front door.

Planning to buy again?

Our free home affordability calculator shows what you could borrow next, using the equity from this sale as your deposit.

Check affordability

Valuing your property

  • Online valuation tools — useful for a rough estimate, no more than that.
  • Professional valuations — arrange them with at least three local estate agents, and be sceptical of the highest number.
  • Market research — compare recent sold prices for similar properties nearby, not current asking prices.

Overpricing is the most expensive mistake in selling. A property that sits unsold accumulates a reduction history that buyers read as weakness, and often ends up selling below what a realistic initial price would have achieved.

Choosing an estate agent

  • Experience and reputation — look for a track record in your specific local market, not just the brand.
  • Marketing strategy — check they use the major online portals, take professional photographs and produce a floor plan.
  • Fees — compare them, but do not decide on cost alone. A higher fee sometimes reflects better negotiation, which is worth more than the difference.
  • Contract terms — check the tie-in period and whether the agreement is sole agency, sole selling rights or multi-agency.

Listing and viewings

Make the listing work

  • High-quality photographs that show the best features in good light.
  • A compelling description covering location, features and nearby amenities.
  • Accurate details, including floor area and the EPC rating.

Handle viewings well

  • Be flexible — availability at evenings and weekends widens your buyer pool.
  • Keep the property clean and tidy for every viewing, not just the first.
  • Step out and let the agent conduct it, so buyers can explore and talk freely.

Offers and negotiation

Look beyond the price. Consider the buyer’s position — whether they are chain-free, a cash buyer, or already hold a mortgage in principle. A slightly lower offer from a proceedable buyer is often worth more than a higher one that may not complete.

Negotiate deliberately. There is nothing wrong with countering, whether on price or on terms such as timing and what is included in the sale.

Expect a renegotiation after the survey. If the buyer’s survey finds issues, they may come back on price. Getting quotes for the work yourself puts you in a much stronger position to respond.

Conveyancing to completion

  • Choose a conveyancer who is experienced and, above all, responsive — this is the main driver of how long the sale takes.
  • Respond promptly to every request for documents and information; delays here compound through the whole chain.
  • Exchange contracts once both parties are satisfied, at which point the sale becomes legally binding.
  • On completion day, remove your belongings, leave the property clean, and hand the keys to the buyer or the agent.

What to do with the proceeds

If you are not immediately buying again, the sale leaves you holding a large cash balance — which is a decision, not a resting state:

  • Money needed within a couple of years belongs in cash, whatever interest rates are doing.
  • Longer-term surplus is usually better in a pension or ISA than on deposit, where inflation erodes it.
  • Capital Gains Tax does not normally apply to your main home, but it can on a second property or one that was let — check before assuming.
  • A larger cash estate changes your inheritance tax position compared with holding the same value in property.

Tools and guides

If you’re not ready to speak to an adviser yet, these free tools and guides will help you build a clearer picture of your position.

Buying a home

The costs and process on the other side.

Home affordability calculator

See what you could borrow next.

Remortgaging

Options if you are staying put instead.

Saving & investing

Where the proceeds should sit.

Inheritance tax calculator

How the sale changes your estate position.

Mortgage advice service

Browse whole-of-market advisers.

Hear from clients of trusted advisers

“He provides a "Rolls Royce" level of service and support which leaves me feeling informed without being overwhelmed. I am confident that my finances are in safe hands.”
— James, Barrister
“Dan has helped me significantly improve my investment returns by changing my allocation and making sure I'm using all my various tax-reliefs. The effect has been massive and I would have never done it myself.”
— Sarah D., London
“Michael is personable and highly responsive and has built a trusted relationship which has been instrumental in building confidence in our long-term finances and foundations for the future.”
— Kevin, NED and Entrepreneur

These testimonials are from current clients of advisers in the Trusted Advisor network. No compensation was provided in exchange for these testimonials. Trusted Advisor does not have any material conflict of interest with the persons giving these testimonials.

Frequently asked questions

Finding a buyer can take anywhere from days to many months depending on the market and the price. From accepted offer to completion is typically eight to sixteen weeks, and longer in a chain.

Not normally — Private Residence Relief exempts your main home. CGT can apply to second homes, buy-to-let property, or a home that was let out or used for business for part of the time you owned it.

Selling first makes you a far stronger buyer and removes the risk of a chain collapsing beneath you, but it may mean renting or moving twice. Buying first risks needing bridging finance. There is no universally right answer — it depends on the market and your tolerance for risk.

With sole agency you pay the agent only if they introduce the buyer, so you can still sell privately without a fee. Sole selling rights means the agent is paid whoever finds the buyer. Check which you are signing.

Yes — in England and Wales nothing is binding until exchange. Getting independent quotes for any issues raised gives you the facts to push back with, rather than accepting the buyer’s estimate of the cost.

Plan what happens after the sale

Speak to an FCA-regulated UK adviser about the proceeds, your next mortgage, or both. The first call is free, with no obligation.

Find an adviser
Trusted Advisor

FCA-verified UK financial advisors, real client reviews, and a free initial consultation with the advisor of your choice.

Find an advisor

  • All advisors
  • A–Z directory
  • Match me to an advisor

By region

  • London
  • South East
  • South West
  • East of England
  • West Midlands
  • East Midlands
  • North West
  • North East
  • Yorkshire
  • Scotland
  • Wales
  • Northern Ireland

Services

  • Retirement Planning Advice
  • Inheritance Tax Planning
  • Pension Advice
  • Mortgage Advice
  • High Earner Tax Planning
  • Financial Advice for UK Expats

Calculators

  • Retirement calculator
  • Inheritance tax calculator
  • Pensions in estate
  • Buy-to-let vs pension
  • UK tax calculator
  • Pension taper
  • Drawdown calculator
  • Mortgage calculator
  • Buy-to-let returns
  • Life insurance
  • Critical illness

Guides

  • Retirement guide
  • Inheritance guide
  • High earners guide
  • High earners with children
  • Business owners guide
About usValue of adviceFor advisorsBlogPrivacyTerms

Trusted Advisor is a trading name of Coeus Management Ltd, a company registered with Companies House in the United Kingdom (No. 15581278). Trusted Advisor is an introducer service: financial advice is provided by FCA-regulated firms whose details are shown on each advisor profile. Always confirm an advisor's regulatory status on the FCA register before engaging.