William Amps — Financial Advisor in Newmarket

About William Amps

Will Amps is a wealth management consultant who believes financial planning should never feel like a mystery. His approach is focused on removing complexity, explaining things clearly, and helping clients make confident, informed decisions about their future. His interest in financial planning began at university, where studying economics revealed a sense of clarity in topics like inflation, tax, and investments. What stood out most was not that these concepts were inherently complex, but that they were often poorly explained. That insight continues to shape how he works with clients today. Before becoming an adviser, Will worked as an administrator dealing with property within pensions. While he developed strong technical knowledge, he was unable to provide the level of guidance he felt clients needed, which ultimately motivated him to move into an advisory role at Mattioli Woods. A defining part of his early advisory experience came through supporting a recently bereaved client who had previously relied entirely on her husband to manage their finances. Will spent significant time walking her through her financial position in plain language, helping her understand what was in place and why. That experience reinforced his belief that good financial advice is not about jargon or complexity, but about clarity, patience, and reassurance when it matters most. Much of his work focuses on retirement planning, particularly helping clients understand what they have, when they can retire, and how much they can sustainably spend. He often finds that clients are in a stronger position than they expect, with some able to retire earlier than planned once their full financial picture is properly understood. Will is known for his approachable and adaptable style. He is comfortable working with professionals who speak the technical language of finance, as well as individuals who are engaging with financial planning for the first time. His strength lies in translating complexity into clarity, ensuring clients always understand their options. He believes strong financial planning is built on fundamentals: protection, disciplined budgeting, clear goals, and a structured plan working backwards from those objectives. Whether planning for family security, early retirement, or long-term lifestyle goals, he tailors strategies around what matters most to each client. Outside of work, Will values time with his family and enjoys being outdoors—walking, camping, and spending time in nature. These moments provide balance and perspective, reminding him that financial planning is ultimately about creating the freedom to enjoy life.

Services

• Retirement planning
• IHT planning
• Sharia-compliant advice
• Mortgages
• Insurance

Specialisations

• Retirement Planning

Fees

Mattioli Woods says fees may be charged in one of three ways: a fixed fee, time-costed/hourly fees, or a percentage of the money invested or managed. Their public financial planning page says costs depend on client needs and support level, and that pricing may include flat fees, hourly rates or a percentage of assets under management.

Regulation

William Amps is FCA-verified (firm: Mattioli Woods).

Frequently Asked Questions