Dean Wills

What is your average day like:
No such thing as an average day and that’s one of the things I love is that every day is different as our clients are all different.
What do you like most about your job?
I have found my way to help people in life and good advice can make a significant difference to our clients lives in good times and bad.
How long have you worked in Financial Services
20 years
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What Dean's clients have to say

5 stat review
Sarah
Dean made a complex pension process simple. He was patient, clear, and always made us feel heard. We feel secure about retirement now.
5 stat review
James
From first call to meeting us at home, Dean was brilliant. He explained everything clearly and helped us plan for a stress-free retirement.
5 stat review
Rachel
Dean listened to all our concerns without judgment. His advice gave us real confidence and peace of mind about our financial future.
5 stat review
Tom
We had so many questions, but Dean took the time to explain everything. We never felt rushed or silly—just supported and informed.
5 stat review
Linda
Dean’s guidance has made a real difference. Thanks to his support, our retirement plan feels solid and manageable—highly recommend!
These testimonials are from current clients of advisors in the Trusted Advisor Network. No compensation (non-cash or  otherwise) was provided in exchange for these testimonials. Trusted Advisor does not have any material conflict of interest with the persons giving these testimonials.

Dean Wills is a Chartered Financial Planner and Fellow of the Personal Finance Society with over 20 years of experience in financial services. As the founder of his own practice and an Appointed Representative of St. James’s Place Wealth Management, Dean specialises in bespoke financial planning for individuals, families, and business owners across the West Midlands. He offers expert guidance in retirement planning, investment management, estate planning, and tax-efficient strategies. Known for his patient, holistic approach, Dean is dedicated to helping clients navigate complex financial decisions with confidence and clarity—especially during life’s most critical transitions.

Meet with Dean Wills

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