Dean Wills — Network Financial Adviser
About Dean Wills
Dean Wills is a Chartered Financial Planner and Fellow of the Personal Finance Society with over 20 years of experience in financial services. As the founder of his own practice and an Appointed Representative of St. James’s Place Wealth Management, Dean specialises in bespoke financial planning for individuals, families, and business owners across the West Midlands. He offers expert guidance in retirement planning, investment management, estate planning, and tax-efficient strategies. Known for his patient, holistic approach, Dean is dedicated to helping clients navigate complex financial decisions with confidence and clarity—especially during life’s most critical transitions.
Services
- Retirement planning
- IHT planning
Specialisations
- Pension Planning
- Retirement Planning
- Tax Planning
- Investment Management
Regulation
Dean Wills is FCA-verified.
Frequently Asked Questions
Is Dean Wills an FCA-regulated financial advisor?
Yes. Dean Wills is FCA-regulated and verified by Trusted Advisor. We re-check every advisor's FCA status regularly to make sure their authorisation to give regulated advice is current.
What services does Dean Wills offer?
Dean Wills offers Retirement planning, IHT planning. You can see the full list of services on this profile, or book a free initial call to discuss your situation in more detail.
How much does it cost to use Dean Wills?
Fees vary depending on the service, the complexity of your situation and the assets involved. Dean Wills will explain all fees clearly before you commit to anything, and the initial consultation booked through Trusted Advisor is free.
What is the difference between an independent and a network financial advisor?
Dean Wills works as part of a network, with access to a carefully selected panel of providers. Network advisors share resources and compliance support but still tailor advice to each client's individual goals.
How do I book a consultation with Dean Wills?
Click "Book a Consultation" on this page to choose a time that suits you. The first call is free and there's no obligation. If you'd prefer, you can also message Dean Wills directly through the contact form.
Does Dean Wills work with clients outside the UK?
Many of the advisors on Trusted Advisor work with UK clients remotely as well as in person. Dean Wills is based in the UK but you can confirm preferred meeting locations and video options when you book your initial call.